Project omschrijving


User Experience & Visual Design

Setup flow


Spice It Up

Sonos offers high-quality speakers that can stream premium sound around your home. They are known for multiroom music playback and smart assistants. It’s a system of wireless speakers that connect together. You can stream music and even set up a home theater system in any and every room. You’re able to control it with an app on your phone or tablet.

The whole setup is designed as humanly as possible. I paid close attention to copywriting and labels within the buttons. Furthermore, I wanted to implement incremental steps so the user can focus on one task at a time. I added an equalizer that allows the user to personalize the sound of the device. Afterward, they have a fully completed setup where they don’t have to worry about the sound anymore.

At the end of the setup, we want more users to subscribe to the newsletter. So the goal is to make the users register for the newsletter and increase conversion.

Make the SONOS setup more fun and human

Our overall goal is to delight the user. To create a moment that is engaging, welcoming, and human. The way we want to make it more playful and human is by giving the setup some personality. The whole setup is conversational and helps the user when needed. When there is an error, the app should provide a clear description of what the next steps are.

User Goals

  • Wants the installation to be easy and understandable
  • Doesn’t want it to take too long
  • Wants to use the device immediately