With BLOOK, the benefits of an online retailer are combined with the nostalgic feel and customer experience of a real bookstore. In this way the consumer has the best of both worlds and the bookshops can once again compete with web shops. BLOOK is designed with organic forms. Not only does this fit better with the design of the store, but the surface of the table is closer to the user’s hand.
The table consists of several layers that include an RFID and NFC scanner. All books have an RFID chip. By placing the books underneath, the user experiences finding new recommendations at a new level. After this they can also pay directly contactless both by PIN and telephone.